The Malaysian Association of Tour &
Travel Agents (MATTA) has embarked on targeted sales missions to India in a bid
to reverse declining arrivals from the market.
Following its earlier sales mission to
Bengaluru and Chennai in August, MATTA inbound vice president, Tan Kok Liang,
will lead a delegation of 10 agents in the upcoming mission to Kochi and
Colombo from November 30 to December 3.
The association is planning more roadshows in
2017, starting with Nepal and Delhi in February, then Calcutta and Mumbai in
June, Chennai and Bengaluru in August, before ending in Cochin and Colombo in
December, according to exco member for India, Ganneesh Ramaa.
Ganneesh commented: “India has always been
among the top 10 (feeder) markets for Malaysia. However, with growing
competition from other countries, we have to work hard and cannot merely rely
on Tourism Malaysia (to) reverse the negative trend.
Shanti Devi, operation manager at Asian World
Holidays, said the earlier sales mission in August had proven useful for
acquiring sales leads from new agents and offered more focused opportunities to
seek out Indian agents with an interest in selling the destination.
Gopalan Mariappan, director and owner at
Sanbury Travel, who will be participating in the upcoming mission to Cochin and
Colombo, also sees value in face-to-face meetings with agents. "It is also
an opportunity for us to update agents on new attractions and packages, which
will help them promote the destination better to their clients," he
elaborated.
According
to statistics from Tourism Malaysia, arrivals from India dropped 6.2 per cent
to 722,141 in 2015. The decline continued into 1H2016 with a five per cent fall
in visitors from the corresponding period in 2015.
-TTG Asia.
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