“The
growth of tourism in the Asia and Pacific countries, and in Malaysia, has, no
doubt, been contributed to some large extent, by the efforts of PATA, who early
on, saw the potential for tourism growth in the area. I thank PATA for the
opportunity for Malaysia to be part of an association that has opened up the
passage of tourism into the Asia and the Pacific region,” said Tan Sri
Muhyiddin.
Tourism
Minister Datuk Seri Dr. Ng Yen Yen said this year’s conference – Building the Business Beyond Profits –
promises over 618 delegates from 38 countries, yet another rewarding and
informative forum through the participation of some of Asia’s most acclaimed
entrepreneurs who are here to share their successful social entrepreneurship
business models.
“I
believe conclusions drawn from discussions between our distinguished speakers
will provide invaluable guidance to travel trade players in driving the
sustainable growth of the tourism industry in the Asia Pacific region,” she
continued.
“We’re
excited to host the 2012 PATA Annual Conference again as it coincides with
Tourism Malaysia’s 40th Anniversary. The conference is an excellent platform to
showcase Malaysia as a premiere tourist destination and to promote our new
products and facilities to the world,” said Tourism Malaysia Acting
Director-General, Dato’ Haji Azizan Noordin.
Malaysia
is hosting the PATA Annual Conference for the fourth time in 40 years. The country previously hosted PATA
Conferences in 1972, 1986 and 2001.
Tourism
Malaysia has been an active Government member of PATA since 1965 alongside 80
member organizations in Malaysia.
The
conference is considered an ideal platform for delegates comprising
travel-related industry players, government and media leaders and officials to
experience and acquire new tourism insights from a host of prominent
international speakers.
Among
the key topics covered over the two-day conference are:
• PATA
Next Generation : PATA’s CEO Martin Craigs will explain the association’s
energetic commitment to the “Next Generation” ways of doing things – a fresh
state of mind that places new technology, social media, advocacy and a can-do
cross sectoral approach at the centre of PATA’s commitment to build business
for members.
• Building the Business Beyond Profits –
Leading in Challenging Times: Leaders from dynamic emerging markets, the
UNWTO, WTTC and PATA debate on what needs to be done to raise the visibility of
tourism with G20 political leaders and how such a repositioning could create
new business opportunities all along the tourism value chain.
•Opening New Horizons – Building Business
Excellence: Experts provide a thought leadership overview on three
strategic issues identified as hot button subjects – emerging markets, crisis
management and new technology.
• Building Business Excellence – Tourism
Roundtable Discussion: Discussion centres on emerging markets, crisis
management and new technology.
•The Social Entrepreneurs Challenge – PATA
Next Gen Thought Leadership At Its Best: A business plan competition
targeted at undergraduate tourism students at PATA member education
institutions who have been tasked to present new and social business ideas as
investment-ready business plans for companies.
•ASEAN 2015 – Great Expectations: 1 Vision,
1 Identity, 1 Community : 10 ASEAN nations have pledged themselves to
radical changes inherent in a large measure of economic union, scheduled for
2015. What are the opportunities and implications for travel and tourism? Will
ASEAN become a borderless tourism job market?
Founded
in 1951, PATA is a membership association acting as a catalyst for the
responsible development of the Asia Pacific travel and tourism industry.
Working in partnership with the private and public sector members, PATA
enhances the sustainable growth, value and quality of travel and tourism to,
from and within the region.
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