A shopping season like no other, it is launched today by the Minister of Tourism and Culture, YB Dato’ Seri Mohamed Nazri bin Tan Sri Abdul Aziz and the Minister of Domestic Trade, Co-operatives and Consumerism, YB Dato’ Seri Hasan bin Malek.
Both sales run from June 18 to September 1, 2014 offering shoppers more than enough time to browse around for the most attractive deals as well as take part in many rewarding activities such as contests and other fun-filled promotional drives put together by malls, retails stalls and other participating trades throughout Malaysia.
Dubbed the “Mother Of All Sales”, the 1Malaysia Mega Sale Carnival promises mega shopping excitement, delightful dining options, endless entertainment and fun-filled activities that add to a truly wholesome shopping spree. The carnival returns this year with plenty of action not only in Kuala Lumpur, but also in other major shopping hubs, such as in Selangor, Penang, Johor, Sabah and Sarawak. Participating merchants also rally all their outlets nationwide to make the carnival sales even bigger and better.
1Malaysia Mega Sale Carnival is one of the three major shopping seasons in the country. The other two are 1Malaysia Grand Prix Sale in March and 1Malaysia Year-End Sale from November to December, which wraps up the year’s shopping thrills. Tourism Malaysia continues to spearhead the country’s shopping campaigns as these have significantly contributed towards the performance of the country’s tourism industry. Shopping expenditure holds the second biggest share of tourist expenditure after the accommodation sector. Tourists spent RM19.8 billion on shopping in Malaysia last year, an increase of 6.3 per cent over the 2012 shopping expenditure of RM18.6 billion.
While the three sales have helped in boosting tourist spending in the country and bringing numerous benefits to the local retail sector, the 1Malaysia Unified Sales Carnival unites the three main annual sales into one central, co-ordinated event with much larger participation cutting across a wide spectrum of industrial sectors. Similar to previous years’ campaigns, the 1Malaysia Unified Sales Carnival 2014 is aimed at creating greater spill-over effects of consumer shopping, and helping to increase tourist arrivals and spending, as well as boosting trade and business transactions. The targeted sectors such as the banking, spa, housing development, telecommunication, fitness, airline, hypermarket, automotive, and health product sectors, will also offer shoppers a multitude of attractive deals, incentives and value-added services.
The details of the various Events & Happenings during this mammoth sales period are featured in a special Shopping Malaysia booklet produced by the Shopping Malaysia Secretariat and distributed through Tourism Malaysia offices and Tourist Information Centres nationwide.
Also unveiled during the launching of 1Malaysia Mega Sale Carnival 2014 and 1Malaysia Unified Sales Carnival 2014 is a Commemorative Book For Tourism Malaysia: Malaysia, Simply Spectacular Shopping, which is the result of the collaboration between Tourism Malaysia and Malaysian Shopping Malls Association.
Indeed, Malaysia is a spectacular place for shopping as the country has already proven to be a leading shopping destination in the region. Kuala Lumpur, after all, has been ranked for two consecutive years (2012 and 2013) by the global news network CNN as the 4th Best Shopping City, after New York, Tokyo and London and ahead of Hong Kong, Singapore and Bangkok, making our capital city the best shopping destination in Southeast Asia and among the top in Asia.