PUTRAJAYA,
7 December 2017 – A Tourism Malaysia television commercial entitled “Your
Favourite Memories” was awarded the “Best Television Commercial” award at the
PROFIMA International Film Fest & Awards (PIFFA), held on 6 November 2017
at Putra World Trade Centre.
Created by Filmpoint Sdn
Bhd for Tourism Malaysia, the television commercial is part of the “Your
Favorite Memories” advertising campaign to promote Malaysia as a destination
that offers a host of attractions and indulgences, be it for the first-time
traveler or the seasoned traveler. This win is a follow-up to Filmpoint’s
award-winning Tourism Malaysia global television campaign “Best Time of Your
Life” in 2012.
The theme “Your
Favourite Memories” delivers a subtle message that Malaysia offers a fulfilling
holiday with personal memories that last a lifetime.
In the television
commercial, each scene is juxtaposed with the next, coupled with mirror
messages that provide elements of surprise, delight and wonder, among others,
in inviting the audience into the experiences that shape lifelong treasured
memories of a vacation in Malaysia.
Yet again, Tourism
Malaysia has excelled in promoting Malaysia to the world via another
award-winning television commercial.
Background of PROFIMA International Film Fest & Awards (PIFFA)
PROFIMA (Persatuan
Pekerja Profesional Filem Malaysia) is an established, recognised, and
respected body that represents the Malaysian film and television industry, with
members from all fields in the industry who have sharp and in-depth knowledge
on creative and technical aspects.
The judging panel
comprised industry stalwarts who evaluated various aspects including script,
jingle, production design, art direction, cinematography, film editing, and, of
course, film direction.
-Tourism Malaysia.
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