SINGAPORE, Dec 2 (Bernama) -- GOASEAN, the world's first ASEAN-centric multi-platform travel channel will present its new range of Malaysian-produced and original concept travel programmes that promote leisure destinations in Southeast Asia at the renowned Asia TV Forum & Market (ATF) in Singapore.
This is the first time GOASEAN will be premiering its original content at ATF since its broadcast launch in Malaysia and Brunei in June this year, it said in a statement.
The company aims to tap into the demand for travel entertainment by globe-trotters through its fresh content, and is confident of gaining the interest of content buyers and sellers that congregate at the celebrated ATF.
The new shows have already garnered strong interests from distributors, content and channel providers during other international trade shows.
GOASEAN also recently showcased the new programmes at its inaugural Upfronts 2016 in Malaysia, receiving favourable feedback from the media and guests.
A brainchild of Prime Minister Datuk Seri Najib Tun Razak to commemorate Malaysia's position as the Chair of ASEAN in 2015, Malaysia is spearheading the GOASEAN initiative to promote travel and spur economic growth within the region.