A YEAR after they retired from Pacific World, Bob and Gillian Guy are going to compete with their former DMC by setting up Destination Asia in Singapore and Malaysia in a joint venture with Destination Asia's CEO/group managing director Jim Reed and managing director of Thailand Addie Samerton. Destination Asia Singapore and Malaysia will service MICE, wholesale/tour operator and cruise accounts businesses Bob Guy had diversified into in his years at Pacific World.
The Guys are the majority shareholder of Destination Asia in the two destinations, which complete the regional network for the 14-year-old DMC headquartered in Thailand. Destination Asia currently has offices in Thailand, China, Vietnam, Hong Kong, Cambodia, Indonesia, Laos and Myanmar. Both Reed and Bob Guy said Singapore was spewing new MICE, wholesale and cruise potential as a result of its new IRs and other infrastructure development. Malaysia has become equally important as more clients seek "participatory" and CSR programmes, which destinations such as Borneo and Langkawi lend themselves to.
An office in Singapore has been set up at Windstedt Road. The Malaysian office will be in Penang. Guy expects to have full operational capability by December if not sooner. Reed said the network was now completed and he would use 2011 to consolidate the 10 companies before looking at other opportunities in late 2011 or 2012 for expansion.
-TTG Asia.
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