KUCHING, Sept 26 -- The Sarawak government is determined to tap into digital tourism as part of efforts to boost tourist arrivals in the state.
Chief Minister Datuk Patinggi Abang Johari Tun Openg said the state government is aware that digitalisation is a strong driver of globalisation and brings great potential for revenue growth.
“The state tourism industry especially will greatly benefit from such an initiative (digitalisation). We are all looking into various strategies in order to boost the tourism industry and one of them is to invest in digital tourism.
“We want to promote Sarawak as a must-visit destination, offering a memorable experience for a multitude of different types of visitors and encourage return visits. In short digital tourism is all about enhancing and improving traveller's experience and securing their interest,” he said in his speech at the International Conference on Archaeology 2019 here today.
His speech was read out by state Tourism, Arts, Culture, Youth and Sports Minister Datuk Abdul Karim Rahman Hamzah.
Abang Johari said digital tourism would also create opportunities for entrepreneurs to promote their goods and services to a broader audience and increase their business prospects.
While promoting tourism and upgrading some of the tourist destinations in the state are important, he stressed that the protection of world heritage sites in Sarawak is equally imperative to the state government.
“The state government has acknowledged that the Niah Caves and other identified archaeological sites across Sarawak are of great importance.
“This invaluable historical heritage tells us about past human activities and thus also reflects a nation's civilisation. Therefore, the protection and preservation of these heritage assets are a priority and Sarawak is committed to this,” he added.
Chief Minister Datuk Patinggi Abang Johari Tun Openg said the state government is aware that digitalisation is a strong driver of globalisation and brings great potential for revenue growth.
“The state tourism industry especially will greatly benefit from such an initiative (digitalisation). We are all looking into various strategies in order to boost the tourism industry and one of them is to invest in digital tourism.
“We want to promote Sarawak as a must-visit destination, offering a memorable experience for a multitude of different types of visitors and encourage return visits. In short digital tourism is all about enhancing and improving traveller's experience and securing their interest,” he said in his speech at the International Conference on Archaeology 2019 here today.
His speech was read out by state Tourism, Arts, Culture, Youth and Sports Minister Datuk Abdul Karim Rahman Hamzah.
Abang Johari said digital tourism would also create opportunities for entrepreneurs to promote their goods and services to a broader audience and increase their business prospects.
While promoting tourism and upgrading some of the tourist destinations in the state are important, he stressed that the protection of world heritage sites in Sarawak is equally imperative to the state government.
“The state government has acknowledged that the Niah Caves and other identified archaeological sites across Sarawak are of great importance.
“This invaluable historical heritage tells us about past human activities and thus also reflects a nation's civilisation. Therefore, the protection and preservation of these heritage assets are a priority and Sarawak is committed to this,” he added.
-bernama.
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