ISKANDAR PUTERI: The
state government is targeting 8.4 million tourists to come here next year in
conjunction with Visit Johor Year 2020.
State tourism, women development, family and
community committee chairman Liow Cai Tung said Johor recorded a healthy 5%
increase in tourists over the past two years.
“In 2017, the number of tourists was 7.4 million
and in 2018, Tourism Johor targetted 7.7 million tourists; for 2019 it is 8
million tourists and next year, our target is 8.4 million tourists,” she added.
The state defines tourists as those who stay at
least one night in Johor.
Liow said this in her reply to Chen Kah Eng
(PH-Stulang), Ee Chin Li (PH-Tangkak), Dr Chong Fat Full (PH-Pemanis), and Cheo
Yee How (PH-Perling) at the Johor state assembly yesterday.
Besides this, Tourism Johor was also doubling its
effort to attract more visitors (daytrippers and those passing through the
state).
Liow pointed out that last year, 15.8 million
people visited Johor and this year, Tourism Johor has set a target of 16.6
million visitors, with the figure set to increase to 17.4 million in 2020.
She said there were several initiatives and action
plans set up to promote Visit Johor Year 2020 and position the state as the
ideal tourist destination.
“There will be roadshows in every district in Johor
as well as selected states such as Penang, Sabah, Sarawak, Melaka, the Klang
Valley and several Asean countries.
“We will also be promoting the state through
various media platforms to create awareness about Visit Johor Year 2020,” she
said.
Liow added that the state government would also be
organising national and international events such as Sukma 2020, e-sport
tournaments, World Kite Festival, Chingay parade and many others.
She said the state tourism marketing strategic plan
2016-2020 focuses on primary and secondary countries.
“Among the primary countries are Asean, China,
India and Australia while secondary are from European and other countries,” she
added.
-thestar online.http://tourism.johor.my/
No comments:
Post a Comment
Note: only a member of this blog may post a comment.