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| http://ebrochures.malaysia.travel/ |
PUTRAJAYA, 23 MAY
2018: The recent global attention on the Royal Wedding of the
Year between Prince Harry and Meghan Markle goes to show just how big the
wedding and honeymoon business is.
Big weddings are not just for the British royals, though, and
Malaysia is keenly aware of the great potential the industry can bring to its
tourism business especially from markets such as India where it is estimated
that more than 10 million weddings are organised each year.
Tapping into this market, which is said to be a recession-proof
industry, estimated to be around $40-50 billion in size, is one of Tourism
Malaysia’s strategy to boost its tourism revenue. Recently, Tourism Malaysia
invited six of India’s top wedding planners from Mumbai, Chennai and Delhi to
see what Malaysia could offer as a wedding destination for their clients. Also
invited were a wedding magazine journalist and a wedding photographer.
Their trip here included hotel and site inspections in Langkawi,
Kuala Lumpur and Ipoh to see the variety of accommodation options, facilities and
services offered as well as nearby tourist attractions. The group also learned
about customs regulations and were introduced to Malaysian wedding planners,
florists and caterers. They also had the opportunity to speak with several
government agencies namely the Langkawi Development Authority (LADA), Customs
Department, Malaysian Immigrations Department and Malaysia Airports Holdings
Berhad (MAHB), as well as Malaysia Airlines and AirAsia.
They also met with the Tourism Malaysia Director General, Datuk
Seri Mirza Mohammad Taiyab and shared viewpoints on Malaysia’s potential as a
wedding and honeymoon destination.
Further initiatives by Tourism Malaysia to continue such efforts
of promoting the country as a wedding and honeymoon destination include the publication
of promotional materials for the India market, B2B roadshows with Air Asia in
Indore, Ahmedabad, Jaipur, Ludhiana, Lucknow, Delhi, Raipur and Amritsar, as
well as additional familiarization trips.
-Tourism Malaysia.http://www.malaysia.travel
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