(From left) Abdul Khani Daud; Mohamed Nazri bin Abdul Aziz, Minister of Tourism
& Culture Malaysia; AirAsia's Lee and Rayner Teo Kheng Hock
Tourism Malaysia and AirAsia yesterday signed a Memorandum of Agreement, which will see both parties collaborate to promote tourism in Malaysia.
The signing ceremony was held between Abdul Khani Daud, deputy director general (Promotion), Tourism Malaysia and Spencer Lee, head of commercial for AirAsia, and witnessed by Mohamed Nazri bin Abdul Aziz, Minister of Tourism & Culture Malaysia. Nazri was in Shanghai to lead Malaysia’s participation at the inaugural ITB China event.
Abdul Khani Daud, deputy director general (promotion), Tourism Malaysia, said: “Connectivity is the heart of tourism, and this partnership between Tourism Malaysia and AirAsia will combine our marketing efforts, resulting in a stronger awareness and branding for Malaysia as a tourist destination. We look forward to stronger customer demand and confidence in Malaysia as an ideal holiday destination.”
Spencer Lee, head of commercial for AirAsia, said: “Through this partnership, we aim to generate wide awareness and publicity on Malaysia as a preferred leisure and business destination; and boost the country’s tourist arrivals and receipts. This effort is in line with the national objectives, as seen through the newly implemented e-visa entry for China and India, making tourist entry into Malaysia easier and convenient.”
The two-year agreement between Tourism Malaysia and AirAsia will include efforts in terms of brand advertising, promotional activities and campaigns; familiarisation trip for consumer, trade, media, travel agencies to Malaysia; synergy in planning between tourism development and air transportation to provide better connectivity; market intelligence sharing and assistance for the development of Tourism Sector; joint roadshows between both parties to market Malaysia to trade partners; and many more.
Tourism Malaysia and AirAsia will focus on developing promotional activities to promote Malaysia to all 10 ASEAN countries, China, Japan, South Korea, India, Sri Lanka, Bangladesh, Nepal, Maldives, Saudi Arabia, Iran, Australia and New Zealand.