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Tuesday, February 14, 2017
Second MITA Travel Fair to look beyond domestic programmes
image: MITA Travel Fair facebook
The Malaysian Inbound Tourism Association
(MITA) is expanding the scale of its second edition of the MITA Travel Fair
next week to provide a B2B networking component as well as sale of domestic and
South-east Asian travel packages.
This is a change from its inaugural edition
in January last year, which was a purely domestic consumer fair.
MITA Travel Fair 2017’s organising chairman,
Adam Kamal, said MITA would be hosting 100 buyers from South-east Asia, China,
the Middle East and Europe for a business networking session with Malaysian
inbound players on February 24. Hosted buyers include Panorama Tours Indonesia,
Vietwings from Vietnam, Mekong Discovery from Cambodia, and Gandawun Shwe Bagan
Travel from Myanmar.
He feels that "this is the best platform
for the buyers to see all that Malaysia has to offer".
There will be 600 booths, almost four times
that of the inaugural fair. Also a first this year is the participation of
foreign National Tourist Offices from Indonesia, Philippines and Thailand.
There will also be 11 state tourism boards from Malaysia present as exhibitors.
Adam elaborated: “This year, we are promoting
both domestic and South-east Asian tour packages – the latter in conjunction
with the 50th Anniversary of ASEAN. AirAsia will also be
offering exclusive fares at the fair through their appointed sales agents to
domestic and South-east Asian destinations.”
Several new programmes will debut at MITA
Travel Fair 2017, including a Malaysian food festival, which will showcase
delicacies from various states; an arts and crafts section; and a one-day
seminar on agro tourism.
An inbound tour operator from Terengganu,
Ping Anchorage Travel & Tours CEO, Alex Lee, said his company would be at
the fair to sell 101 tour packages solely on Terengganu. He hopes to double
last year’s sales of more than 100 packages during the three-day event.
MITA Travel Fair will be held from February 24-26 at the Mines International
Exhibition & Convention Centre Kuala Lumpur.