The awards recognises tourism campaigns implemented by international tourism promotion boards in Hong Kong. Malaysia won for its shopping campaign which featured Miss Shophia - an animated icon that’s portrayed as a shopping companion in Malaysia, to guide shoppers on fashion trends, the latest news on when and where to shop, what to look out for and how to get the best shopping bargains in Malaysia.
Tourism Malaysia travel partners in Hong Kong promoted Malaysia’s travel and shopping packages prominently featuring Miss Shophia in all their print and online media advertisements.
The campaign was successful in creating awareness among Hong Kong tourists on Malaysia as an exciting shopping destination. The favourable exchange rate of the Ringgit Malaysia as well as the convenience of the Tourist Refund Scheme served to boost their interest further.
About U Magazine
U Magazine was founded in December 2005. It is an award-winning weekly publication that focuses on travel, food and lifestyle. Since its inception, the magazine has received more than 30 awards in Asia and Hong Kong. The awards is now in its fourth year with public nomination newly introduced. It is one of the most recognised and credible awards in the travel industry.-Tourism Malaysia.