Malaysia Truly Asia X Cuti-Cuti 1Malaysia - Dekat Je. Visit Pahang Year 2017 + Visit Perak 2017 + Visit Beautiful Terengganu 2017 + Visit Sibu Year 2017 + Visit Hulu Selangor 2017 + Visit Klang Year 2017 + Visit Keningau Year 2018 + Visit Perlis Year 2020. compiled and managed by Farsa
Sunday, July 31, 2016
Help turn Johor into MICE hub, industry players urged
JOHOR BARU: The Johor tourism and hospitality sector has been urged to make the necessary preparations to support the state’s aim of becoming a MICE (meetings, incentives, conventions and exhibitions) hub in the region.
State Tourism, Domestic Trade and Consumerism Committee chairman Datuk Tee Siew Kiong said Johor was aiming at becoming one of the top destinations in the region for business events.
“We are in the final stages of setting up the Johor Convention and Exhibition Bureau, which will oversee the mechanism and work for this purpose,” he said after launching the four-star Amerin Hotel in Taman Perling here yesterday.
The state, said Tee, was now in discussions with the Johor economic planning unit and Iskandar Regional Development Authority to work out a strategic plan on making Johor a MICE hub.
“This will help attract more business tourists, whose spending average is 3.5 times more than leisure tourists,” he said, adding that it is also in line with Johor’s tourism strategic plan to make the state a high-value tourist destination by 2023.