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Friday, May 13, 2016
Tourism Malaysia Essay Competition Nurturing A Love For Tourism Among Students
PUTRAJAYA, 13 May 2016 – A total of 16 students from upper primary and lower secondary schools were announced as winners of last year’s Tourism Malaysia Essay Competition, during a prize-giving ceremony at the Putrajaya International Convention Centre (PICC) today.
The first prize winners of both categories received RM2,000, followed by RM1,500 for winners of the second prize, and RM1,000 for the third prize. The schools of the top three winners also received RM500 and a certificate. Besides that, a total of ten participants from both categories took home RM250 as consolation prizes, while their schools received a certificate each.
The Director General of Tourism Malaysia Datuk Seri Mirza Mohammad Taiyab presented the prizes and certificates to all the winners and representatives from their schools.
The essay competition was organised by Tourism Malaysia last year from 20 October to 31 December, in conjunction with the Malaysia Year of Festivals (MyFest) tourism campaign. It was in collaboration with Astro Digital Publications, who promoted the competition in its publication, the ’Oh My English’ Workbook. The workbook, published four times a year, is used by many schools to teach the English subject. Its fun, comic-book style presentation, along with the use of popular characters from the ’Oh My English’ television comedy series, provided the perfect platform for tourism awareness among students.
The competition aimed to raise awareness and educate the students from primary and lower secondary schools on the importance of the country’s tourism industry. Besides that, it also aimed to promote the country’s tourist attractions and destinations to students and cultivate the habit of travelling in their own country.
MyFest 2015 was a continuation of the successful Visit Malaysia Year 2014, emphasising on the various festivals celebrated by the country’s multicultural society. A total of 25.7 million tourists visited Malaysia during the campaign, contributing a revenue of RM69.1 billion.
Both tourism campaigns are key drivers towards achieving the country’s target of 36 million tourist arrivals and RM168 billion in receipts by the year 2020, as outlined in the Tourism National Key Economic Area or NKEA.