Sharkar Shamsudin, chairman of the state tourism and culture committee, said the main target markets for this campaign are domestic, ASEAN, China, India, Japan and South Korea.
The state is also looking at attracting travellers from Europe and the Middle East for long-stay, high-income arrivals and will be joining Tourism Malaysia to promote at Arabian Travel Mart taking place next week.
The last time Pahang held a tourism campaign was in 1994, according to Sharkar, who said: “Considering it has been 22 years, we believe it is time we are more aggressive in our efforts to promote Pahang.”
Key attractions in Pahang include Genting Highlands, Cameron Highlands, Fraser’s Hill, Taman Negara National Park, Tioman Island and Cherating Beach.
The campaign will promote all of Pahang’s 11 districts through events and a new website which includes videos and travelogues as well as social media activities via Facebook, Twitter and Instagram. The state government will also participate in international trade shows and media outreaches.