Friday, April 8, 2016
Tourism Malaysia Participates In World Travel Market Africa
CAPE TOWN, 6 April 2016: Tourism Malaysia’s efforts to promote Malaysia as a premier tourist destination continues in South Africa, as it participates in the World Travel Market (WTM) Africa 2016 from 6 – 8 April. Datuk Musa Yusof, director of Tourism Malaysia’s Asia/Africa promotional division, is leading the delegation this year.
Tourism Malaysia’s participation in this year’s WTM Africa is a continuation of the promotional efforts from last year’s ‘Malaysia Year of Festival’ (MyFest) campaign, and is expected to boost tourist arrivals from the African continent, especially South Africa.
The event, which takes place at the Cape Town International Convention Centre (CTICC), also provides an excellent platform for Tourism Malaysia to update the tourism trade fraternity on the latest tourism products and offerings, as well as provide an opportunity to meet and network with local tour agents, airlines, and media.
Later today, Tourism Malaysia will also be hosting a Networking Dinner for the South African tour agents at the Bo-Kaap Kombius restaurant, where there will be video and slide presentations on Malaysia’s latest tourism attractions and products.
Last year, a total of 570 participants attended WTM Africa, which translated to 7600 prescheduled appointments. From that figure, Tourism Malaysia obtained 110 business meetings.