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Friday, March 11, 2016
Malaysia Wins Two Awards At ITB Berlin
The award-winning ‘Wau’ visual campaign
BERLIN, 11 March 2016 – Malaysia bagged two awards at last night’s Golden City Gate Awards, which recognises the best film, print and multimedia promotions in the tourism industry. The ceremony was one of the highlights of the annual International Tourismus Börse (ITB) Berlin, one of the world’s largest and most prestigious tourism trade events.
The winning entries were Tourism Malaysia’s visual campaign and a commercial spot. The new visuals are not only creative and graceful, they also symbolise the diversity and culture of Malaysia.
Malaysia was awarded First Star in the print category for a visual campaign that features the country’s ‘Wau’, while the spot ‘Malaysia: Land of Memories’ was awarded Second Star in the spot category.
The Director General of Tourism Malaysia Datuk Seri Mirza Mohammad Taiyab, who received the awards, said, “We are very happy to receive these awards. It’s a wonderful recognition for our promotional efforts. It will open up the eyes of the world to the rich culture and heritage we have in Malaysia.”
Presented annually over 5 days at the ITB-Cinema at the ITB in Berlin, The Golden City Gate awards the best tourist film with the Grand Prix “Diamond-Award”. The competition includes 6 categories: City tourism, Hotel, Region, Economy, Spots & Commercials, and TV-Travel Magazine. Its international jury is comprised of a variety of sectors: city marketing, hotel management, artists, associations, and travel industry. The Golden City Gate takes place under the patronage of the German Federal Association of Film-and Audio-visual producers.