KUALA LUMPUR, Dec 4 (Bernama) -- A programme to promote Malaysia as a tourist destination to attract visitors from Chile and Latin America has been introduced by the Malaysian Embassy in Santiago, Chile.
Malaysian Ambassador to Chile Datuk Dr Mohamad Rameez Yahaya said the programme, themed 'To Know Malaysia is to Love Malaysia', was attended by about 40 tourist agencies last Wednesday.
He said Malaysia only received about 3,000 tourists from Chile every year.
"Geographical factor, long distance and no direct flight to Malaysia are among the things that contributed to the low number besides the lack of information on Malaysia," he said in a statement here today.
"Many who attended did not not know much about Malaysia and only heard about it from conversations about our country," said Mohamad Rameez.