KUCHING, Oct 30 (Bernama) -- Tourism Malaysia is optimistic an increase of 5.5 per cent in the arrival of domestic tourists this year can be achieved.
Tourism Malaysia Domestic Promotion Division director Iskandar Mirza Mohd Yusof said the trend in the last two years showed an increase of more than five per cent in domestic tourists arrival, with 60.7 million recorded last year.
"Malaysians now have the mood of travelling in our own county as travelling overseas is too expensive," he told reporters after officiating at the launch of Experience Sarawak Best Packages Dekat Je in conjunction with Sarawak Adventure Dive Mini Expo 2015 here today.
Earlier in his speech Iskandar said Sarawak had great potential in luring more domestic and foreign tourists to the state.
He said a rich diversity of tourism products could lead to the development of many innovative and unique packages to suit every budget, interest, market and requirement.
Hence, he hoped the private sector involved in tourism would continue to push the boundaries of tourism development to promote Sarawak in a fresh and new way.
Iskandar said last year Sarawak recorded a total of 4.8 million visitors arrival, comprising three million international visitors and 1.8 million domestic visitors with tourism receipts totalling RM10.686 billion.
The top five international source markets for Sarawak last year were Brunei (1.96 million visitors), Indonesia (547,158), the Philippines (135,861), Singapore (49,059) and China (39,735).
He said up to August this year Sarawak received a total of 3.1 million visitors, while its target for 2015 is five million visitors.