LICC kicks off a busy first year, raises Langkawi's MICE appeal

photo: Langkawi International Convention Centre facebook

The new Langkawi International Convention Centre (LICC) has secured 10 regional conferences in its first year of operations as well as played host to high profile events such as the ASEAN Defence Ministers Meeting in March and the ASEAN Leaders Summit in April, since its opening on March 1.

LICC features pillarless function rooms that are equipped with high-end audiovisual facilities such as Bose sound systems, and offers plenty of natural daylight at its foyer areas. The grand ballroom has a capacity for 1,000 people in a banquet setting and can be partitioned into three smaller spaces. Seven meeting rooms ranging from 21m² to 1660m² in size make LICC ideal for international conferences, product launches and fashion shows.

Events with overseas participants are well supported by a variety of accommodation options close by. LICC sits adjacent to The Westin Langkawi and is also managed by the hotel. Hotels located a short drive away include St Regis Langkawi which is slated to open in November, Bayview Hotel Langkawi, Adya Hotel Langkawi and Dayang Bay Serviced Apartment & Resort Langkawi.
 

Ganneesh Ramaa, manager of Luxury Tours Malaysia, said: “Meeting delegates will have plenty of accommodation options. LICC will also complement Mahsuri International Exhibition Centre and put Langkawi on the map as a MICE destination.”
 

Saini Vermeulen, executive director of Within Earth Holidays, believes that LICC’s record of hosting high profile events will “make it easier for us to market Langkawi” to corporate clients and conference organisers.
 

“The fact that the new LICC, with its state-of-the-art facilities, has handled high profile events will give confidence to meeting planners and MICE organisers that Langkawi is (capable). Planners interested in holding an event in Malaysia now has another option,” Vermeulen commented.
 

He added: “Also, Langkawi has the required tourism infrastructure such as attractions and restaurants to support the leisure components of a convention programme.”

-TTG Asia.