|photo: MOTAC facebook|
A travel guide cum discount booklet known as Super Pass was launched yesterday to promote Malaysia as a tourist destination.
The booklet highlights Kuala Lumpur’s tourist attractions, nightlife, restaurants and shopping malls and at the same time, act as a discount voucher book with savings of up to 70 per cent on retail, F&B and attractions.
Ministry of Tourism and Culture Malaysia secretary-general, Ong Hong Peng, who launched the booklet, said: “Merchants will benefit from increased exposure and market reach while tourists will be able to enjoy the best of Malaysia for less, and with the savings, be able to extend their holidays.”
Alex Wong, senior manager – global marketing at Apollo Knight, publisher of the booklet, said there are more than 70 merchants currently and more will come onboard in the coming months.
While most merchants are located in the capital city of Kuala Lumpur, the company will intensify its efforts to get more merchants on board from other areas such as Malacca, Ipoh and Langkawi.
Overseas visitors can better plan their holidays in Malaysia with the booklet, which can be purchased via a link provided in MyFest 2015 website. Upon arrival in Malaysia, the booklet can be collected at designated counters in the airport and at 7-Eleven outlets.
According to Tourism Malaysia statistics, shopping contributed to 30 per cent of tourist expenditure in 2014.