|photo: Tourism Selangor|
Tourism Selangor this month unveiled a series of tour packages showcasing the Malaysian state's heritage and culture, sports, and ecotourism aspects, and is inviting the trade to spread the word.
The packages are targeted at domestic and international markets and were created by Tourism Selangor Travel & Tours, a division of Tourism Selangor. Travel consultants who sell the packages will be able to earn commissions.
Noorul Ashikin Mohd Din, Tourism Selangor’s general manager, said the packages were rolled out in conjunction with the year-long Visit Selangor Year campaign, which itself rides on the national Malaysia Year of Festivals 2015 (MyFest 2015).
The state tourism body has increased its annual marketing and promotional budget by 30 per cent, with allocations for travel consultant support, fam trips to Selangor for trade and media, and advertisements.
This year, Tourism Selangor is aiming for seven million tourists, up form the 6.1 million in 2014.