Malaysia Convention & Exhibition Bureau (MyCEB) is organising the first Business Events Week (BEW) to expose local industry players to key insights, challenges and growth opportunities in the business events arena.
To be held between August 14 and 21 at the Pullman Kuala Lumpur Bangsar, the event will bear the theme Exceeding Expectations to encourage participants to see value in being innovative and to think differently in order to surpass expectations and draw more business to Malaysian shores.
Malaysia’s aim is to lure 2.9 million business event arrivals by 2020 to make up about eight per cent of the 36 million targeted tourist arrivals. Last year, the country welcomed 1.4 million business events arrivals, which translates to 5.2 per cent of total tourist arrivals to Malaysia.
MyCEB CEO, Zulkefli Sharif, said: “The purpose of BEW is to create a platform for all stakeholders of the business events industry to converge, communicate and debate issues that impact on the future growth and sustainability of the business events industry. There will be a series of seminars, workshops, dialogue sessions, expo and networking sessions that engages all levels and segments of the business events industry.”
International speakers slated to attend include Jason Fox, motivation strategy and design expert and author of The Game Changer, and Mike van der Vijver, meeting designer and advisor, trainer and coach in intercultural management.
Both experts will both speak on topics related to innovation.
Delegates will also hear from North American meeting and event planners on how they can best capture business, and listen in on dialogue sessions between the private and public sector on strategies to enable Malaysia to develop and position itself as a leading business events destination globally.