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Thursday, May 8, 2014
Tourism Malaysia Opens Tenders For 2015-2017 Advertising Campaign
PUTRAJAYA, 8 May 2014 – Tourism Malaysia announced a tender to appoint advertising agencies for its 2015-2017 advertising campaign. The current advertising agencies service will end on 31 December 2014.
The tender offer was published in the local newspapers (New Straits Times and Utusan Malaysia) on 4 and 5 May 2014. To date, a total of 131 brief documents has been sold to the advertising agencies registered with the Ministry of Finance.
A total of 140 representatives from 135 advertising agencies attended a tender briefing organised by Tourism Malaysia on 7 May at its headquarters in Putrajaya.
Under the Malaysia Tourism Transformation Plan (MTTP:2020), the government is targeting to receive 36 million tourist arrivals with RM168 billion in tourist receipts by 2020. Two major initiatives are expected to boost tourist arrivals to meet the MTTP:2020 targets namely the Visit Malaysia Year 2014 and Year of Festivals 2015 campaigns.
Therefore, Tourism Malaysia’s advertising campaign for the period of 2015 to 2017 shall play an important role towards achieving this ultimate goal. It encompasses international advertising campaign, domestic campaign, special events campaign and digital marketing.