Saturday, May 24, 2014

Langkawi heats up with third laksa carnival

www.lada.gov.my

The Langkawi Development Authority (LADA) will hold the third Langkawi International Laksa Carnival (LILAC), which showcases the different takes on the popular dish across Malaysian states.

The carnival will be held at Laman Padi in Langkawi from May 30 to June 1, and will also feature rice noodles from around the region such as Philippines, Vietnam, Japan, Thailand and Indonesia. 

According to LADA’s CEO, Khalid Ramli, LADA is targeting 28,000 visitors, or a 12 per cent increase over 2013’s figures, during the three-day event.

At a press conference yesterday, Khalid said the carnival aims to promote the different types of laksa and to bring the noodle dish to a higher level by encouraging innovation through a laksa competition. 

Adam Kamal, deputy president 2 of the Malaysian Inbound Tourism Association, said: “LADA should have marketed this year’s event earlier so travel consultants could devise food trail packages. Running for the third consecutive year, it shows that this event is gaining popularity and the relevant authorities should consider incorporating it into Tourism Malaysia’s list of major events.”
-TTG Asia.

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