Malaysia Welcomes 380 Japanese Students On Student Exchange Programme To Malaysia

PUTRAJAYA, 4 March 2014: Irashai! As part of the efforts to increase awareness of the Visit Malaysia Year (VMY) 2014 campaign, Tourism Malaysia, in collaboration with the Hokuryo Secondary School in Kyoto and the Kyoto Prefectural Education Department, have organised a student exchange programme that saw the arrival 380 Japanese students to Malaysia last month.   

This is their tenth consecutive trip to Malaysia since 2004, and this year the Japanese students visited some of Malaysia’s most popular tourist and cultural attractions, such as the administrative capital Putrajaya, the Petronas Twin Towers, Banghuris Homestay, and schools in Malaysia during their 5 day-4 night stay from 19-23 February.  

The student market is one of the growing market segments in Japan, with a total of 19,773 students from 131 Japanese secondary schools visiting Malaysia in 2012. The Japanese students are exposed to Malaysia’s various tourist and cultural attractions, such as Malaysia’s multi-racial society, religion, customs, food, and tourism products. 

This programme is an opportunity to promote Malaysia to the Japanese student and youth communities, inspiring return trips to Malaysia with their friends and families.
-Tourism Malaysia.