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Sunday, March 16, 2014
1Malaysia Grand Prix Sale 2014 - Ready, Steady, Shop!
KUALA LUMPUR, MARCH 15, 2014 – Malaysia’s 2014 shopping season starts with a
roar, as the 1Malaysia Grand Prix Sale 2014 is launched today, ahead of the action-packed
Formula 1 Petronas Malaysia Grand Prix, which will be held from 28 to 30 March
at the Sepang International Circuit.
The Minister of Tourism and Culture Dato’ Seri Mohamed Nazri Abdul Aziz
launched the 1Malaysia Grand Prix Sale 2014 to the thunderous sound of Lotus
Supercar brought specially to the venue at Sunway Pyramid in Bandar Sunway,
The event was also witnessed by 21 international travel agents and
media from Hong Kong, Philippines, South Korea and Thailand, who are here under
Tourism Malaysia’s Mega Fam programme.
Organised by Tourism Malaysia through its promotional shopping arm,
Shopping Malaysia Secretariat, the 1Malaysia Grand Prix Sale 2014 starts today and
ends on 6 April 2014.
“Today’s programme serves as a teaser to the adrenaline-pumping action
at the Sepang Circuit on 28 March as international racers blaze the trail at
the F1 Petronas Malaysia Grand Prix,” said Dato’ Seri Mohamed Nazri.
“Last year’s F1 in Malaysia attracted some 123,400 spectators
throughout the three-day event. Over 30 per cent of them are foreign spectators
who came from all over the world. This year, we expect more than 125,000
spectators including a larger number of tourists who will be here not only for
the race but also to enjoy a memorable holiday in conjunction with Visit
Malaysia Year,” he added.
Adding colour and more excitement to the launch event are various
activities held at the venue, including Lotus Cars Showcase, Sunway Shopping
Mall’s Salebration Explorace, Pink Jambu Fashion Show, (featuring contemporary
batik designs), PUMA Fashion Show (sports apparel) and performances by ASWARA
and local artistes.
Other highlights at the venue are Promotional Booth Showcase by
Persatuan Homestay Selangor (Selangor Homestay Showcase), Tourism Malaysia
Selangor and Tourism Malaysia Kuala Lumpur (Shopping Hunt Programme), Beaubelle
Academy (Spa Services and Training), Mr Pie Man (sampling of pies with local
“rendang” twist), CC1M Bike Ride (with bicycles provided by Sen Aik Trading Sdn
Bhd), and MasterCard Worldwide.
MasterCard is the official card of the 1Malaysia Grand Prix Sale for
the 14th consecutive year. This year, it continues to offer its
cardholders fantastic promotions during the sale period.
“We are truly honoured to be part of the exciting 1Malaysia Grand Prix
Sale, an event set to capture the hearts of locals and tourists wanting a
diverse retail experience besides enjoying Formula One sporting action,” said MasterCard
Country Head (Malaysia and Brunei) Safdar Khan.
“As the official card of the 1Malaysia Grand Prix Sale for the 14th
consecutive year, we are once again delighted to provide exclusive offerings
for our cardholders to enjoy the grand prix season here with attractive
giveaways and prizes. Together with Tourism Malaysia and Shopping Malaysia
Secretariat, we are positive that the sale event will complement Visit Malaysia
Year 2014, in promoting Malaysia as a one-stop travel destination,” he added.
The 1Malaysia Grand Prix Sale 2014 is one of the three major shopping events
in the country. The other two are the 1Malaysia Mega Sale Carnival from June to
September and the 1Malaysia Year-End Sale from November to December, which will
wrap up the year’s shopping frenzy with a big bang.
Tourism Malaysia is also spreading the F1 racing fever to major
shopping areas across the country. Participating malls are offering huge
bargains and discounts up to 70% and other attractive promotional offers, as
well as organising events and activities to hype up the Grand Prix shopping
season. Shoppers and tourists alike can expect the best bargains, the best
choices, and the best shopping experience. After all, Kuala Lumpur has been
ranked by the global news network CNN as the World’s 4th Best
Shopping City, making it the best shopping destination in Southeast Asia and
among the top in Asia.
Tourism Malaysia has also released the 1Malaysia Grand Prix Sale 2014
booklet titled “Ready, Steady, Shop”, which contains details of
shopping-related events and happenings during the sale period at major shopping
areas in Kuala Lumpur, Selangor, Penang, Johor, Sarawak and Sabah. Events
taking place in the vicinity of the Petronas Twin Towers and KLCC are also
highlighted. The free booklet is available at all Tourism Malaysia offices and
Tourist Information Centres.