The Malaysian Association of Tour and Travel Agents (MATTA) has introduced a dedicated travel website in conjunction with the year-long Visit Malaysia Year (VMY) 2014 campaign.
The DiscoverMalaysia website (www.discoverMalaysia.com.my) currently features about 20 holiday packages, with another 20 to be uploaded in the near future. The site will continue to be refreshed with new “innovative packages” throughout the year, said KL Tan, vice-president for inbound, MATTA.
Hamzah Rahmat, president of MATTA, explained that the website was built with the aim of heightening awareness of and interest in Malaysia as a must-visit destination. He said: “(The website) highlights some of the most creative and innovative tour packages Malaysia has to offer in every state and is geared to both domestic and international audiences.”
Meanwhile, MATTA member A Aruldass, also managing director of Tourland Travel, said the website is an opportunity for members to showcase their innovative products, while providing a convenient way for travellers, especially FITs, to do their holiday research online.
The Malaysian government has set a target of 28 million international tourists and RM76 billion (US$23.2 billion) in tourism receipts for this year. This year’s campaign, themed Celebrating 1Malaysia Truly Asia, marks the fourth Visit Malaysia Year and will boast a range of festivities including cultural events, food festivals, sports, eco-adventures, music and arts festivals, shopping and heritage trails.