The Philippine and Indonesian travel trade
can now make use of an e-trading platform, Standard Online Tourism Architecture
(SOTA), developed by Malaysian IT company SOTA.
A one-stop platform, SOTA provides
applications for the industry to have an online presence, engage their visitors
and sell their packages online.
Speaking on the sidelines of the Asia Pacific
Tourism, Hospitality & Technology Conference 2013 in Kuching, SOTA founder
and CEO, Rohizam Md Yusoff, said his company has been working with the
Association of the Indonesia Travel & Tour Agencies and the Philippines’
National Association of Independent Travel Agencies, going on roadshows and
conducting training programmes in major cities to introduce the platform to
members of the two associations.
Currently, around 300 travel and tour
operators in Malaysia, 80 in the Philippines and 70 in Indonesia are using the
SOTA platform, which was developed in 2009.
SOTA
has also recently developed an ancillaries platform and tied up with insurance
companies and duty-free shops in Malaysia to offer online travel ancillaries
products for its members to sell.
-TTG Asia.
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