Japan's Wakayama Prefecture will play host to
the second edition of the ASEAN Tourism Association (ASEANTA) Board Members
Meeting from today until August 1.
ASEANTA president, Mohd Khalid, will lead the
30-strong delegation from the 10 ASEAN countries for the second ASEANTA meeting
for the year, to be held in Shirahama City.
The agenda includes a table-top discussion
and networking session with key representatives of more than 30 organisations
from the local travel trade in Wakayama, a tour around the city for inspection
and the annual fireworks festival.
The association meets four times a year, with
the goal of looking at ways to form partnerships and work closely with
industry, public sector and other private businesses within and outside of
ASEAN, to promote the ASEAN region as a destination of choice for both business
and leisure travel.
Said Mohd Khalid: “With the existence of the
ASEAN-Japan partnership, ASEANTA has also set its sights on further developing
and enhancing tourism-related services between ASEAN and Japan.
“There
is tremendous potential, not only in marketing and promoting travel and
tourism, but also (for) investments within ASEAN by investors from Japan.
Certainly, there is a possibility of exploring joint opportunities in travel
and tourism between ASEAN and Japan.”
-TTG Asia.
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