The six themes include The Taste of
South-east Asia; ASEAN, a Tropical Paradise; World-Class Cities; Experience
Diverse Traditions; Sport and Relaxation; and Diverse Contemporary Creativity.
An initial list of 20 tour operators offering
the themes in multi-country itineraries can be found on ASEAN’s official
website.
The ASEAN Tourism Product Development Working
Group chairman, Aung Zaw Win, said: “Our new focus is on experiential and
creative tourism that respects environment and culture. “An authentic travel experience involves
meaningful engagement with the heritage, arts and special character of our
ASEAN destinations.”
To inspire and cater to the specific interest
of travellers, a series of features has also been compiled and made available
on the website, such as beach nature and wildlife; cruise tour and rail;
culture and heritage; education and volunteering; food and nightlife; fun and
leisure; health and spa; outdoor and water sports; and pilgrimage tourism.
Aung urged tour operators in ASEAN countries
to develop more multi-country packages highlighting experiential and creative
tourism, which, he noted, was a rising trend among consumers who wanted
‘authentic’ travel.
“Our
role is to therefore support multi-country experiential travel within ASEAN
member states,” he said.
-TTG Asia.
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