Tuesday 7 May 2013

Tanjong Jara Resort baits incentive crowd


YTL Hotels' Tanjong Jara Resort on the east coast of Peninsular Malaysia is banking on its unique Malay cultural offerings to draw high-end incentives. The 99-room property offers villas, mostly beach facing, that resemble 17th century Malay palaces.

Luke Hurford, vice president for sales and marketing, said: “Tanjong Jara’s unique selling point is its distinct Malay cultural offerings through its facilities such as spa treatments and activities that can be arranged within and outside (the resort), like Malay cooking classes and guided bicycle rides to nearby towns. These would go well with incentive organisers looking for unique experiences.”

He added that the resort had drawn mostly leisure tourists until two years ago, when corporates started coming on strong due to increased promotions and awareness about both the resort and Terengganu’s strengths as an incentive destination.

He hopes to end the year with a 25-75 mix of incentive and leisure guests. “We’re targeting international incentives from Singapore, Hong Kong, Greater China and Australia, destinations that have a flight time of six hours or less into Kuala Lumpur.”

From Kuala Lumpur, Tanjong Jara is a one-hour flight to Kuala Terengganu and another one-and-a-half hours by road. Out of Singapore, travellers can take a direct flight to Kuantan via Firely before embarking on a two-hour drive to reach Tanjong Jara.

The resort is also 45 minutes away by speedboat from marine park, Tenggol Island, reputed to be one of the best places for diving and snorkelling in Malaysia for its rare marine life and untouched gardens. Tanjong Jara can arrange diving and snorkelling activities at the island upon request.
-TTG Asia.
www.ytlhotels.com

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