Longhaul markets develop fancy for Sabah and Sarawak

Longhaul travel consultants at the recently concluded ASEAN Tourism Forum (ATF) in Vientiane have seen growing interest in Sabah and Sarawak, with competitive airfares and hotel rates pushing up demand.

Norway-based Asia Spesialisten’s director of sales and marketing, Oddvar Sivertsen, said: “Low-cost carriers have opened air access to the more remote parts of Sabah and Sarawak, and this too is causing demand for tailor-made, off-the-beaten-track tours.”

Cheaper airfares and hotel rates had driven demand for FIT travel, especially among the 30-50 year-old group, he observed. Tours to these states typically combine a beach experience, a soft adventure component and cultural tours that incorporate educational elements and novel experiences.

Air France’s new thrice-weekly direct flights between Charles de Gaulle Airport and Kuala Lumpur International Airport beginning April 22 has also interested at least one DMC from France.

Abako general manager, Jose Henrique Goncalves, said: “We’re in the middle of preparing a concept paper on Borneo as an incentive destination and once ready, we will promote it to our clients in the automobile, construction, health and finance sectors.

“With direct flights, we don’t have to stop in Singapore for a night, which is expensive. Malaysia’s hotel rates are competitive and one can negotiate with them. The French have a good image of Malaysia as a destination that is modern yet retains an old-world charm.”

Germany-based Kornelius Reisen’s owner, Johannes Harle, said Sabah and Sarawak also appealed to niche travellers keen on nature, culture and adventure.
-TTG Asia.
www.sabahtourism.com
www.sarawaktourism.com