Friday 30 September 2011

Make time for luxury watch exhibition in KL

KUALA LUMPUR: Catch a glimpse of the craftsmanship and painstaking work involved in producing some of the finest watches from luxurious international brands. At the Timepieces Today, Tomorrow & Forever exhibition at Pavilion KL till Oct 9, visitors can even try their hand at the intricate watch-making process.

Tourism Minister Datuk Seri Dr Ng Yen Yen launched the event yesterday. It features exclusive collections from leading brands like Ulysse Nardin, Montblanc, Cartier, Graham, IWC Schaffhausen and Jaeger-LeCoultre. Luxury phone brand Vertu is a participant as well. Among the limited-edition timepieces displayed is the “1Malaysia” watch by Ulysse Nardin, produced as a tribute to the country.

“Exhibitions featuring international brands such as these are in line with the Tourism Ministry's efforts to promote Malaysia as a shopping haven for tourists,” said Dr Ng, adding that shopping had contributed RM16.2bil to the country's coffers last year. She said the ministry aimed to develop the Bukit Bintang area into a “must visit” tourists' area with several projects planned, including a 1.3km walkway expected to be completed by the end of the year.

The exhibition celebrates the 10th anniversary of home-grown luxury watch retailer Swiss Watch Gallery. The company, which began with an outlet at Penang International Airport, now has more than 20 watch boutiques in Malaysia and Singapore. The exhibition's lifestyle partners include UOB Bank, BMW, The Star, The Peak, Sheraton Imperial Hotel and Glenmorangie. The event has the support of Tourism Malaysia.

-thestar online.

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