New AirAsia Philippines vows to be ‘substantially’ cheaper

CLARK, Philippines: AirAsia launched a new affiliate in the Philippines yesterday, promising to undercut its rivals on regional and domestic routes. To minimise costs and avoid Manila’s crowded terminals, AirAsia Philippines will fly out of a former US air base that had been turned into an industrial zone in Clark about 90 minutes’ drive north of the country’s capital.

“We will be substantially cheaper (than our competitors),” AirAsia Philippines chief executive officer Marianne Hontiveros said at the launch in Clark where she oversaw the arrival of the airline’s first AirbusA320. Although the launch ceremony was held yesterday, she said the airline was not expected to start commercial operations until October when it received its final flight certification from the government.

Cabin crew of AirAsia Philippines posing next to an Airbus A320 shortly after arriving from Toulouse in France at the former US military Clark air base in Angeles City, Pampanga province, north of Manila. – AFP

Hontiveros said AirAsia Philippines’ first routes would be between Clark and Hong Kong, Macau, Singapore and Bangkok, with its fleet expected to expand to four Airbus A320s by June next year. She said the carrier would then branch out to the rest of Asia, while also looking to fly domestic routes in the Philippines. Hontiveros said there were also plans to make Clark a hub for the entire AirAsia network’s routes to and from the United States.

Like the rest of Asia, the Philippines has seen a boom in low-cost air travel in recent years with home-grown budget carrier Cebu Pacific rising to overtake Philippine Airlines as the nation’s dominant airline. But Hontiveros said AirAsia’s reputation should ensure the local affiliate succeeded amid the rising competition. “We’re banking on the very strong brand of AirAsia. We might be low-cost but we are not cheap (in quality)... we plan to be a substantial player,” she said.

Philippine investors including Antonio Cojuangco, a cousin of President Benigno Aquino, have a 60% share in AirAsia Philippines, with the parent company led by Tan Sri Tony Fernandes holding the other 40%. AirAsia has similar affiliates in Indonesia, Thailand and Vietnam, with another to start in Japan, which are independent companies but work together as one network. AirAsia already has routes from Clark to Kuala Lumpur and Kota Kinabalu daily. Hontiveros said the parent firm would continue with its flights even after AirAsia Philippines started. 

– AFP