Friday 26 August 2011

Good response to Matta Fair

The 32nd Matta Fair earlier this month saw great response from holidaymakers who crowded the halls of the Putra World Trade Centre where the yearly fair was held. The three-day fair attracted 80,100 visitors and featured 935 booths offering local and overseas destinations. Despite a less-than-lively economy, travel agents went all out to woo customers with freebies for the Hari Raya and National Day celebration period as well as the year-end holiday season.

Willing to wait: The crowd queuing up for entry tickets to the MATTA Fair at the PWTC.

On the local front, resorts, homestays and cruise companies offered incredibly attractive deals. Meanwhile, ever popular overseas holiday spots like Australia, China, Hong Kong, India, Indonesia, South Korea, Taiwan, the United States and European countries were crowd favourites. More exotic locales in Africa and South America were also offered. They were aimed at a more niche market of those who could afford to travel there.

Japan made an inspiring comeback at the Matta Fair after the devastating earthquake and tsunami that hit Sendai in March. A huge and colourful pavilion drew an encouraging crowd, especially with Japan’s intentions of regaining its spot as the top winter destination.

Also on offer were packages for newlyweds with honeymoon and wedding photography packages. All in all, there was something for everyone at the Matta Fair.

-thestar online.

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