Tuesday 19 July 2011

Pullman Putrajaya to target transit and short-stay clientele

The Pullman Putrajaya Lakeside, due to unveil a new look in December, will be repositioned as an airport and transit hotel. The property’s general manager, Franck Loison, told TTG Asia e-daily that the hotel would target travellers seeking weekend breaks or short stays, as well as those transiting to other destinations.

“We intend to capitalise on our location, which is only 20 minutes drive from the airport,” he said. He added: “The hotel has undergone a complete facelift of its facilities, guestrooms and public areas. The upgrading works were aimed to better suit Accor’s upscale Pullman brand.”

Loison predicted that the facelift and repositioning would boost hotel occupancy, currently at 70 per cent on average, and increase room rates. MICE is a key market for the hotel, generating 60 per cent of its overall revenue.
-TTG Asia.
www.pullmanputrajaya.com

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