Malaysia's Sunway Lagoon is rebranding itself from a theme park into an events venue for local and global markets. A slew of new attractions is set to enhance its Asia's Best Attraction status, awarded from the International Association of Amusement Parks & Attractions. Sunway Lagoon CEO, Aaron Soo, explained to TTG Asia e-Daily that they were removing the word “theme park” from its name as it “gives the perception of a small, one-park attraction”.
“We have evolved greatly over the past five years. The term “theme park” does not do us justice. We are now far bigger than that,” he said. “From having just the Water Park and Amusement Park, we are now a multi-park destination including a Wildlife Park, Extreme Park and Scream Park, offering a total of 80 different attractions with many fabulous ideas as an events venue." “We are also looking into promoting international performing arts,” he added.
Following the successful staging of Peter Pan The Musical at its Amphitheatre last December, the RM2 million (US$670.6 million) Magical Musicals, produced by award-winning British West End veterans Chris Colby and David Kort, will be staged in June. A 5D theatre will also be introduced at the Amusement Park, while a giant water slide, The Tornado, is currently making its debut at the Water Park.
-TTG Asia.
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