Luxury Tourism Fair (LuxtoFair '11)

Date	:	20th - 22nd May 2011
Venue	:	Hall 4, Putra World Trade Centre, Kuala Lumpur
Time	:	Fri      20th    10.00am - 8.00pm Sat     21st    10.00am - 8.00pm Sun    22nd   10.00am - 7.00 pm
Official Opening	:	3.00pm Fri 20th May 2011
Organised By	:	National Tourism Council of Malaysia (NTCM)
Endorsed & Supported By	:	Ministry of Tourism, Malaysia
Exhibition Managers	:	Asia Fairs Sdn Bhd
No of Booths	:	130
Expected Exhibitors	:	70 - 80
Other Sub-Events	:	Industry/ trade session Cocktail Reception (invited guests) Stage Performances Travel Fashion Show Stage Presentations/ performance

 * Concurrent Event
The Malaysian Tourism Fair 2011

EXHIBITORS PROFILE

luxury hotels/resorts collections
independent luxury and boutique hotels/resorts
health spas, spa resorts and health retreats
golf clubs and resorts
MICE venue operators and facilitators
airlines
executive car hire and transport providers
luxury cruise providers
yatches and yatching holiday providers
medical and health facilitators and centres
travel agents and tour operators
recreational and sporting facilitators and operators
clubs / memberships
providers of unique experiences
providers for exclusive adventure/sporting holidays
luxury brand products retailers
F&B outlets and product suppliers


VISITORS PROFILE

high end luxury travel buyers and individuals
luxury business travellers
VIPs, CEOs, corporate directors and senior managers
entrepreneurs
business and society elites
socialites and celebrities
expatriates
embassies
corporate companies and organizations
ministries and government agencies
foreign travellers and communities
visiting tourists
private travel arrangers/consultants
adventure/sporting travel organisers
professional conference organizers
trade visitors including wholesales, agents and FAM trip participants
local and international media, travel writers and publishers
              

WHO ARE THE LUXURY TRAVELLERS?
 
Based on their wealth, they can be categorised into three categories
 
Tycoons and the very high-networth are able to fulfil all material requirements and fantasies. Everything they require would have to be customized to suit their own lifestyle, time and expectations; be it their own chartered planes, stretched limousines and other personalized requirements.

Very Rich and wealthy may not have the financial wealth and requirements as the tycoons. Nevertheless, they also demand impeccable door-to-door and personalised service and quality products as they seek for exclusive and unique experiences.
 
Rich people demands qualititative products and services all round. These people are still working to maintain and enjoy their lifestyle and therefore, despite having the financial resources they will strongly consider value-for-money deals as a matter of principle. Travel patterns are partly business and partly leisure. This category makes up the major part of the niche' luxury market.
 
The LuxtoFair is targeting to attract and draw visitors mainly from the third category of this market segment.  This is the more 'conventional' luxury market, the elite travellers who seeks exclusive and unique experiences as part of their lifestyle. Their image and status may affect their travel patterns and requirements.  This market segment also includes the aspiring luxury travellers and the savvy luxury shoppers, the 'new money' in luxury market who are discerning customers seeking value for money bargains and deals. Besides all the above, there are also the travellers who are merely seeking unique experiences as lifestyle experiences.
 

WHAT CAN THE EXHIBITORS STRATEGICALLY PROMOTE AT THE FAIR?
 
-    high quality products and services
-    pampering and lifestyle experiences
-    exclusive and unique experience vacation packages
-    MICE packages, especially for corporate meetings/outings
-    wedding, honeymoon and anniversary packages
 
A fundamental prerequisite for addressing this market segment is to offer high quality products and services, exclusivity, uniqueness and qualitative experiences. The affluents have the money to spend but at the same time, are experienced and smart travellers.  They are compelled to search for 'value and deals'; key words in current consumer market. Exhibitors, besides promoting their respective products and services should consider offering attractive and promotional packages and deals during the Fair.

-National Tourism Council of Malaysia.