THE MALAYSIA government is set to greenlight a MICE budget on October 15 that will for the first time arm the country with a subvention fund to bid for conventions and guarantee funding for the Malaysia Convention & Exhibition Bureau (MyCEB) over the next 10 years. TTG Asia e-Daily understands a budget of RM25 million (US$8 million), leading to RM55 million by 2020, has been tabled as part of Malaysia’s 10-year action plan, unveiled on September 21, to double tourism receipts to US$33.5 billion.
Kuala Lumpur Convention Centre (KLCC) general manager, Datuk Peter Brokenshire, said he was "hopeful" the budget would go through, saying Malaysia had lost "several" bids because it was not able to offer subvention. A "template" detailing guidelines, such as level of funding to be given, has been drawn up following inputs from KLCC, MyCEB consultant Gary Grimmer and other MICE players, according to Brokenshire. Part of the deal is for organisers to show cause how their congress would benefit the country, apart from its economic benefit.
-TTG Asia.
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