Wednesday 3 March 2010

Malaysia Aims To Be Among The Top Five Asia-Pacific Mice Destinations By 2015

KUCHING, March 2 (Bernama) -- Malaysia has set a target to be among the top five Meetings, Incentives, Convention and Exhibition (MICE) destinations in the Asia-Pacific region by 2015.

Prime Minister Datuk Seri Najib Tun Razak said based on the International Congress and Convention Association 2008 ranking, Malaysia were ranked in eighth place in the Asia-Pacific region and 32nd in the world ranking.

"Malaysia has all the inherent ingredients to be successful, such as growing accessibility, competitive pricing, leading edge infrastructure, multicultural attraction and professional expertise," he said at the opening of the RM200 million Borneo Convention Centre Kuching (BCCK), here Tuesday.

Najib said with with the establishment of the Malaysia Convention and Exhibition Bureau (MyCEB) under Tourism Malaysia last year, the country's ranking in the Asia-Pacific region could be improved.

"We are confident that with the combined efforts of all stakeholders led by MyCEB, our international and regional rankings will improve further in the future," he said.

Sarawak Chief Minister Tan Sri Abdul Taib Mahmud, who also spoke at the opening, said the state government had targeted five-years to make an impact in the MICE sector.

Taib said he hoped the Federal Government would support the state's tourism sector including the development of Unesco world heritage site Mulu in northern Sarawak.

"In future we may see the development of more hotels including in Mulu," he said, adding that the state government had no intention to build road to Mulu out of environmental concerns.

Since its opening in Aug 2, 2009, BCCK has hosted 52 events and welcomed over 30,000 delegates. It is strategically located and managed by Borneo Isthmus Development Sdn Bhd, a Sarawak state-owned company.

It is located eight kilometres from the city centre and aims to organise and attract local and international concerts, events, exhibitions, and conventions to Sarawak.

Borneo Convention Centre Kuching website
www.bcck.com.my

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